The Knitting Man[ual] is a rebrand of knitting products to help convince men to overcome previously established stereotypes. Through the use of humor and the simplification of knitting patterns I created the identity of The Knitting Man[ual] to be easily approachable for men.
Each kit comes with all the yarn needed to follow the supplied, easy-to-use instructions.
Knitting Man[ual] needles packaging.
Similar to the packaging, the Knitting Man[ual]'s web prescence is focused on simplification and ease of use.